The Paisley Obsession: Inside Zimmermann's Most Coveted Print This Season
There is something quietly radical about the paisley motif. Ancient in origin — tracing back to Persian and Kashmiri textiles — it has spent centuries shapeshifting through fashion history, arriving in each new era looking simultaneously timeless and completely of the moment. In Zimmermann's hands, paisley becomes something else entirely: romantic, sun-drenched, and unmistakably feminine.
The Sydney-born label has always had a gift for print. Nicki and Simone Zimmermann built their reputation on the idea that a pattern should tell a story — that a dress isn't just something you wear but something you inhabit. Their approach to Zimmermann paisley is no different. For Summer 25, the motif appears across dresses, linen shorts, and fluid separates, rendered in jewel-toned blues and dusty rose pinks that feel lifted straight from a Mediterranean afternoon.
The Luna Collection: Paisley in Linen
The Luna line is where Zimmermann's paisley print finds its most wearable expression. Think relaxed linen fabrications, scarf-tie detailing, and the kind of effortless construction that makes you look like you've spent the past week on a boat off the Amalfi Coast. The Zimmermann paisley linen story this season is built around a rich blue-on-cream colourway — classic enough to feel considered, graphic enough to stop a room.
Luna Blue Paisley Button Midi Dress
ZIMMERMANN — $690
Luna Blue Paisley Scarf Tie Linen Short
ZIMMERMANN — $390
Aster Pink Scarf Tie Front Midi Dress
ZIMMERMANN — $1,350
The Luna Blue Paisley Button Midi Dress is the kind of piece that works harder than it looks. Long sleeves keep it seasonless — equally relevant in late summer as it is into early autumn — while the button-through front adds a relaxed, undone quality. Wear it fully fastened with flat sandals for daytime, or open to the waist over a simple bodysuit after dark.
The Luna Scarf Tie Linen Short in the same blue paisley print deserves particular attention. Zimmermann's paisley pants and shorts have a dedicated following, and it's easy to understand why — the scarf-hem detailing creates movement at the thigh that photographs beautifully and feels even better in person. Pair it with a tucked-in linen shirt or the matching paisley pieces for a considered head-to-toe moment that never tips into costume territory.
Explore Zimmermann Midi Dresses →
The Pink Paisley Moment
If the blue colourway is the intellectual choice, the Zimmermann pink paisley dress — as seen in the Aster Scarf Tie Front Midi — is the one you wear when you want people to remember the outfit. The Aster collection, one of Zimmermann's most anticipated Summer 25 drops, takes the scarf-tie silhouette and elevates it with a cutout detail and a fluid midi length that moves with genuine grace. This is a Zimmermann paisley print dress built for occasions that demand something more than just pretty — it wants to be worn to a long lunch that turns into dinner, to a wedding in the south of France, to the kind of afternoon that becomes a memory.
Explore the full Zimmermann Summer 25 collection →
How to Wear Zimmermann Paisley — An Edit
Zimmermann prints have a tendency to do most of the styling work for you — but a few considered choices will elevate the look further:
- With the paisley midi dress: keep accessories tonal. Gold jewellery — especially drop earrings — plays beautifully against the blue or pink base without competing for attention.
- With the paisley linen shorts: the scarf hem reads best at its natural length, so resist the temptation to tuck or fold. A simple white linen blouse or the matching Zimmermann paisley blouse from the same collection creates an effortless co-ord.
- For a zimmermann paisley maxi dress occasion: sandals over heels, always. The print already has elevation built in — the shoe should ground it.
- For the pink dress: nude or bone-coloured accessories only. Anything brighter competes; anything darker flattens. The pink paisley is the hero — let it be.
Beyond the Dress: The Complete Paisley Wardrobe
One of the quieter pleasures of Zimmermann's approach to print is the way it extends across categories. This season's paisley story isn't confined to dresses — it runs through the zimmermann paisley top and shorts offering, giving you the option to build a wardrobe around a single motif without ever feeling matchy. The zimmermann paisley jumpsuit and zimmermann paisley playsuit silhouettes, when they appear, speak to the brand's ease with one-piece dressing — the same instinct that makes their swimwear category so strong.
On the swimwear front, the Zimmermann paisley bikini has become something of a collector's piece. Zimmermann's approach to swimwear has always mirrored their approach to ready-to-wear: considered fabrication, thoughtful cut, and print placement that feels intentional rather than incidental. A paisley bikini from the brand is, in the most literal sense, a Zimmermann piece you can wear in the water.
At Lola Dré, the Zimmermann edit is one we return to season after season — not out of habit, but because the label consistently delivers the rare thing: clothes that feel genuinely special without requiring occasion. The paisley pieces from Summer 25 are no exception. They are, in the truest sense, investment dressing — bought for a holiday, worn long after the tan has faded.
