The Spirit of Rose Marie Reid: Timeless Swim Style, Reimagined for Today
There's a particular kind of woman that Rose Marie Reid swimwear was designed for — one who understood that the pool or the shore was as much a stage as any other. From the late 1940s through the 1960s, Rose Marie Reid's figure-flattering, architecturally constructed swim suits were a revelation: boned bodices, dramatic necklines, ruching that sculpted rather than concealed. She didn't just make swimwear; she made statements.
That era of intentional, crafted swimwear never really left us — it just evolved. Today, a new generation of designers has inherited that same philosophy: that a great swim suit should feel as considered as a couture gown. If you've been searching for that Rose Marie Reid spirit in a contemporary wardrobe, the hunt ends here.
The One-Piece Revival
Rose Marie Reid made the one-piece swimsuit aspirational at a time when it was purely practical. That same ambition drives the best designer swim suits of today. The key? Construction. Underwire, ruching, structured bodices — these are the details that separate a truly great swimsuit from a mere cover-up.
The SIMKHAI Laine is perhaps the most direct heir to the Rose Marie Reid tradition — ruched fabric pulls the eye inward while an underwire lifts and defines exactly as Reid intended. Staud's Skya brings that same sweetheart silhouette into a playful blush-toned moment, while Solid & Striped's Alma in Blue Lagoon proves that a bustier-style one piece remains one of the most eternally flattering cuts in the swim wardrobe.
Explore the full Women's Designer Swimwear collection →
Lisa Marie Fernandez: The Modern Resort Auteur
If Rose Marie Reid made swim suits for the mid-century American woman at her most glamorous, Lisa Marie Fernandez does the same for today's jet-set traveller. Her pieces carry that same sense of occasion — swimwear that doesn't apologise for wanting to be beautiful. The craftsmanship is rooted in a New York sensibility, but the spirit is entirely global: Riviera mornings, Tulum afternoons, Capri evenings.
The Retro Triangle Padded Bikini distills what makes Lisa Marie Fernandez so compelling: the silhouette is nostalgic (think early '60s resort), but the electric fuchsia reads entirely of the moment. It's the kind of piece Rose Marie Reid would have recognised — and admired.
Explore the full Lisa Marie Fernandez collection →
Discover Lisa Marie Fernandez Resort →
Montce Swim: Playful Precision
Where Rose Marie Reid swim suits leaned into structure and formality, Montce Swim channels the same attention to fit with a lighter, more carefree touch. The brand is beloved for its precise tailoring and the way it balances bold prints and classic stripes with a cut that genuinely works across body types — exactly the kind of democratic elegance Reid herself championed.
Emma Cherries Halter Bikini Top
Montce Swim — $47
Lulu Classic Blue Stripe Bikini Bottom
Montce Swim — $49
Posh Batik Tie Shoulder One Piece
Agua Bendita — $105
Discover Montce Swim Vacation →
The Edit's Final Word
Rose Marie Reid built her legacy on one simple belief: that a woman in a swim suit deserves to feel as dressed as she does in anything else in her wardrobe. That idea has never gone out of style. At Lola Dré, the designers we carry — from Lisa Marie Fernandez's artisan-crafted resort pieces to Montce's precisely cut bikinis — are united by that same conviction. The details matter. The fit matters. And looking extraordinary at the water's edge matters, too.
