ViX Swimwear: Brazilian Craftsmanship Meets Resort-Ready Glamour
Founded in Brazil by designer Paula Hermanny, ViX has spent two decades refining what it means to dress for the water — and everything that happens around it. The brand's philosophy is rooted in the Brazilian approach to beach culture: unhurried, confident, and deeply attuned to the female form. What sets ViX apart from the crowded swimwear landscape is its commitment to hand-finished detailing — think hand-applied beadwork, precision-draped fabrics, and construction that holds its shape whether you're on a sun lounger in Mykonos or a rooftop terrace in Rio. At Lola Dré, we carry the collection because it speaks the same language we do: effortless luxury, grounded in genuine craft.
This season, the ViX palette leans into soft off-whites and warm pinks — shades that photograph beautifully against golden skin and translate seamlessly from beach to dinner. The beadwork running through several key pieces is not merely decorative; it's a nod to traditional Brazilian artisanship, with each strand carefully placed to catch the light as you move. Below, we've pulled our editorial picks from the current collection.
The Manon one-piece is perhaps the most complete expression of what ViX does best. Hand-placed beading traces the strappy construction across the back, creating a sculptural effect that feels more like jewellery than swimwear. The full-cut bottom offers genuine coverage without compromising the elongated silhouette — a balance that's harder to achieve than it looks. Wear it poolside, or style it under wide-leg linen trousers for an evening aperitivo.
The Margot Set: Beaded Separates Worth Building Around
For those who prefer the versatility of separates, the Margot collection in blush pink is the standout of the season. The triangle top features parallel strappy detailing that creates a graphic, architectural look against the body, while the full-coverage bottom is finished with the same signature beading. Because both pieces are designed to be mixed with other ViX styles, they work as the foundation of a longer packing list.
Beyond the Beach: ViX's Resort Wardrobe
One of ViX's most underappreciated strengths is its resort ready-to-wear — pieces that carry the same design sensibility as the swimwear but are built for the hours before and after the beach. The brand understands that a truly well-edited holiday wardrobe doesn't require switching gears entirely; it simply layers. The Davis bodysuit in off-white, for instance, works as a sophisticated base for tailored trousers, while the Devon cover-up — a long-sleeved maxi in soft pink — doubles convincingly as an evening dress when belted.
The Alba Midi Dress deserves a mention of its own — a drawstring halter in off-white that embodies the kind of quiet confidence the brand has always championed. The fabric is lightweight enough to move with the sea breeze, but the construction — a precisely gathered waist, clean halter neckline — gives it the kind of polish that works from a harbour-side lunch to an open-air dinner. It's the sort of piece that looks entirely effortless and takes real design thinking to achieve.
Whether you're packing for a week in the Algarve or a long weekend in Capri, the ViX edit at Lola Dré offers the full picture — from vix swimwear bikini separates built for the water to resort dressing that holds its own well into the evening. It's a brand that rewards those who look closely: the details are always there, quietly doing the work.
