Staud

About the Designer

STAUD is a contemporary Los Angeles–based fashion brand co-founded in 2014 by Sarah Staudinger and George Augusto that blends modern minimalism with playful, vintage-inspired design, creating accessible yet elevated ready-to-wear, accessories, and footwear beloved by trendsetters and style influencers worldwide. The label is known for its distinct silhouettes, bold colors, and tactile textures—from breezy dresses and tailored separates to iconic accessories like sculptural bags and statement shoes—that feel effortlessly chic and distinctive. With an ethos rooted in thoughtful design, versatility, and wearability, STAUD consistently delivers pieces that balance everyday ease with fashion-forward flair, making it a staple in contemporary wardrobes from day to night.

Staud

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