EMI JAY

About the Designer

EMI JAY is a Los Angeles–based cult-favorite hair accessories and beauty brand founded in 2009 by Julianne Goldmark, celebrated for transforming everyday hair pieces into stylish, functional, and highly Instagrammable essentials that elevate any look. The brand’s signature claw clips (especially the iconic “Big Effing Clip”), barrettes, headbands, scrunchies, and hair tools come in playful shapes, vibrant colors, and quality materials that combine practicality with trendy appeal, making them a go-to for effortless updos, casual styles, or statement moments. Loved by celebrities, stylists, and trendsetters alike, EMI JAY has grown from a teen startup into a global accessory staple that champions self-expression, creativity, and everyday glamour beyond just hair, often expanding into haircare and lifestyle pieces that reflect its joyful, community-driven aesthetic.

EMI JAY

Bear Hug Tortoise Barrette Set

$36.00

EMI JAY

Sweet Dreams Moonstone Silk Scrunchie

$32.00

EMI JAY

Sweet Dreams Angel Silk Scrunchie

$32.00

EMI JAY

Sweet Dreams Dandelion Silk Scrunchie

$32.00

EMI JAY

Sweet Dreams Rose Tan Silk Scrunchie

$32.00

EMI JAY

Sweet Dreams Periwinkle Silk Scrunchie

$32.00

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EMI JAY Hair Accessories

EMI JAY

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