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Eugenia Kim is a New York-based fashion brand founded by the eponymous designer in 1998. The brand is known for its playful and stylish accessories, including hats, bags, and hair accessories. Eugenia Kim's designs are inspired by art, culture, and travel, and often feature unique and whimsical details. The brand's hats, in particular, have become a signature product, with styles ranging from classic fedoras to trendy berets and playful headbands. Eugenia Kim is committed to sustainability, using eco-friendly materials and supporting ethical production practices. The brand has gained a following among fashion-conscious individuals who appreciate its high-quality and inventive designs, and has been worn by numerous celebrities, including Beyoncé and Gigi Hadid.