SER.O.YA

About the Designer

SER.O.YA is a contemporary New York–based ready-to-wear fashion brand founded in 2019 by designer Ohad Seroya (with Aviad Klin) that blends modern, gender-fluid design with elevated, effortless style in versatile wardrobe pieces ranging from dresses, denim, and knitwear to tailored tops and outerwear. The label is known for its bold yet wearable silhouettes, mixing masculine and feminine influences with quality fabrics and minimalist lines that feel both timeless and expressive, designed to empower individuality and encourage personal style beyond traditional norms. SER.O.YA’s collections reflect a casual luxury aesthetic with edge—appealing to fashion-forward men and women seeking sophisticated essentials with a cool, contemporary attitude.

SER.O.YA

Brooklyn Lakeside Straight Leg Jean

$62.00

$298.00

Get 40% OFF with code BLACKFRIDAY

SER.O.YA

Anastacia Pink Striped Halter Mini Dress

$179.00

$298.00

Get 40% OFF with code BLACKFRIDAY

SER.O.YA

Sinclair Pink Striped Drawstring Mini Skirt

$107.00

$178.00

Get 40% OFF with code BLACKFRIDAY

SER.O.YA

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