About the Desinger
FRAME is a fashion brand renowned for its blend of Los Angeles casual aesthetics with the structured elegance of European fashion. Launched in 2012 by Erik Torstensson and Jens Grede, FRAME initially began as a denim-focused brand but quickly expanded to a full ready-to-wear collection, capturing the attention of fashion enthusiasts, influencers, and celebrities alike.
One of the brand's hallmarks is its dedication to quality and fit. With the philosophy of "dressed up casual," FRAME emphasizes versatile pieces that can transition from day to night with ease. While denim remains a cornerstone of the brand—offering a range of styles from classic skinnies to on-trend wide legs—FRAME's offerings also include chic blouses, tailored blazers, and minimalist accessories.
Throughout its growth, FRAME has maintained a commitment to sustainable and ethical manufacturing, ensuring that style and consciousness go hand in hand in their collections.