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IRO is a French fashion brand founded by brothers Laurent and Arik Bitton in 2004. The brand is known for its fusion of Parisian elegance and New York downtown style, offering a range of women's and men's clothing, shoes, and accessories. IRO's designs are characterized by their effortless and edgy aesthetic, featuring a mix of vintage-inspired pieces and modern silhouettes with a focus on quality materials and attention to detail. The brand's collections include leather jackets, distressed denim, fringed boots, and silk blouses, all designed with a rock-and-roll-inspired sensibility. IRO has gained a global following among fashion influencers and celebrities, including Kendall Jenner, Rihanna, and Gigi Hadid.